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Public Health Advocacy Institute

at Northeastern University School of Law

360 Huntington Avenue, 117CU

Boston, MA 02115


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Educational Messaging

Local policymakers face competing priorities for improving community health. Yet, no matter a community’s location, demographic makeup, or values, reducing tobacco use is one of the most impactful and cost-effective initiatives for improving the health and wellbeing of its residents.  Educating local decisionmakers and the broader public about the hazards and costs of tobacco use, as well as effective strategies to prevent and reduce tobacco use, is a first step toward creating an environment conducive to policy change.

From customizing health messages for specific geographic contexts, to framing values-based messages or countering misinformation, the following resources provide tools for presenting complex information in a compelling, relevant, and tailored manner to a variety of audiences.


Oh Snap! Countering Tobacco Industry Opposition to Local Tobacco Controls
Compilation of fact sheets providing counter-arguments to deceptive Industry claims against effective public health policy interventions, so as to better equip public health advocates in their efforts against Industry-instigated misinformation.

Tailoring Tobacco Control Policy Resources to Overcome the Challenges of Differential Tobacco Retail Density in New York
December 2017 presentation for public health educators providing guidance on how to effectively craft messaging, tailored to either urban or rural communities, on the problem of tobacco retail density.

What Surrounds Us Shapes Us: Making the Environmental Case for Tobacco Control
Guide providing tools for effective message development, particularly focused on fostering community readiness to address tobacco use disparities.

Participatory Rulemaking: A Guide to Locating and Commenting on Proposed Federal Regulations
Guide for responding to federal agency requests for public comments.

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