Health Equity

Tobacco companies have long targeted disadvantaged communities with marketing for their deadly products, and this injustice continues today in community stores. Disadvantaged communities today are burdened by a disproportionate number of tobacco stores, more prolific and prominent tobacco advertising in those stores, and more frequent and steeper discounts to tobacco product prices. This onslaught of tobacco marketing in high-minority, low-income communities is a significant driver of the rapidly widening disparities in tobacco use and rates of successful cessation attempts. By no coincidence, low-income and lower-educated groups and those with poor mental health are significantly more likely suffer from tobacco-attributable diseases. The evidence (as detailed further in our resources) unequivocally supports tobacco controls that reduce inequitable exposure to harmful tobacco marketing and inequitable access to tobacco-free spaces.

Resources:

Tobacco Disparities: Evidence Supports Policy Change
Two fact sheets providing evidence of industry-driven tobacco use disparities resulting from disproportionate exposure to tobacco marketing in the retail environment.

Leveling the Playing Field: Who's Using, Who's Not and How to Narrow the Gap
January 2016 presentation describing the disparities in New Yorker smoking rates and the need for equity-promoting policies regulating the point of sale of tobacco products.

Disparities Fact Sheet
Fact sheet highlighting the disproportionate exposure to tobacco marketing of youth and disadvantaged communities, including low-income and lower-educated groups.